Len Dalba: It is the intermediary for the company to market the product to the customers. Flow of information, product and communication and marketing strategies from the company through each channel to the customers. It help the company in distributing the product to the customers and increase the sales volume.
Wilbur Marksberry: in accordance to Kotler, a promotion and marketing guru.."A promotion and marketing information equipment is a continuing and interacting shape of persons, kit and tactics to assemble, type, examine, evaluate, and distribute pertinent, well timed and precise information to be utilized by promotion and marketing decision makers to strengthen their promotion and marketing making plans, implementation, and administration". In business enterprise, promotion and marketing information structures are meant to help administration decision making. administration has 5 different purposes and each demands help from an MIS. those are: making plans, es! tablishing, coordinating, judgements and controlling. information structures must be designed to fulfill the suitable way managers tend to paintings. learn ability that a supervisor consistently addresses an excellent form of initiatives and is in a position to spend quite short classes on each and every of those. Given the character of the paintings, managers tend to bear in mind upon information it fairly is well timed and verbal (with the aid of fact it fairly is assimilated at as quickly as), whether it fairly is possibly to be much less precise then extra formal and complicated information structures....Show more
No comments:
Post a Comment